Meet Our New CEO | John D Morris


Peoria Riverfront Museum board has an exciting vision to serve all Central Illinoisans with the finest multidisciplinary museum in the nation. It will be a great honor of my professional career to work with museum staff, donors, community partners and the public to help achieve this vision. I’m committed to the museum’s mission as we focus on people and how we can use our museum to tell the stories that unleash their full potential.

-John D Morris, President & CEO Peoria Riverfront Museum


We welcome John D. Morris as our new Peoria Riverfront Museum President & CEO!

John, who began at the Museum on April 10, is a Peoria resident and a 25-year veteran of higher education, cultural and civic philanthropy, and nonprofit management. He began his career as the development director for the museum’s predecessor, Lakeview Museum of Arts and Sciences, where he created the first major giving society and raised funds to secure more than 25 exhibitions and programs.

For the past decade, John has served at Eureka College as the founding director of the Ronald W. Reagan Society – the only national donor network of its kind in higher education. Working with Eureka’s former president J. David Arnold, Ph.D., and current president Jamel Santa Cruze Wright, Ph.D., John built key partnerships with presidential libraries and scholars, and helped create the Mark R. Shenkman Reagan Research Center.

John also served for 10 years as vice president of WTVP, Peoria’s public television station, where he led fundraising efforts that included two capital campaigns for one of the nation’s first digital stations and the current riverfront studio. John was also a two-term at-large Peoria city councilman (1999-2007) and was an early advocate for riverfront development, and a supporter of the public library and the arts.

John holds Master of Public Administration and Bachelor of Arts degrees from The George Washington University in D.C., where he served as a White House intern. His wife Cindy serves as president of the Peoria Public Schools Foundation. Their son and daughter attend Eureka.